Insights

The Growth Strategy You Should’ve Started Last Year. Join the 3% Leading It.
The Growth Strategy You Should’ve Started Last Year. Join the 3% Leading It.
The growth model most companies still use was built for a world that no longer exists. Attention is scarce, CAC is climbing, and yet most budgets remain stuck in acquisition-first... Read more...
Industry Data Analysis Report by Retention-First Growth
Industry Data Analysis Report by Retention-First Growth
Most beauty brands still run email as a linear funnel: capture an address, send a promotion, hope for conversion. Our 2025 benchmark across 200 luxury beauty and wellness brands shows... Read more...
The $4.8 Trillion Leak: Why Retention-First Growth Isn’t Optional
The $4.8 Trillion Leak: Why Retention-First Growth Isn’t Optional
The $4.8 trillion leak isn’t hype, it’s churn. Every year, 70% of ecommerce revenue disappears not from lack of demand, but from neglecting retention. Until brands fix the bottom of... Read more...
Black Friday Cyber Monday Success Starts in July, And 97% of Brands Are Already Behind
Black Friday Cyber Monday Success Starts in July, And 97% of Brands Are Already Behind
From Cyber Spike to Loyalty Engine: How Retention-First Strategy Outperformed Klaviyo’s Top 10% and Kept Growing. Black Friday and Cyber Monday (BFCM) might dominate the headlines in November, but the... Read more...
How a Thoughtful Mother’s Day Email Strategy Drove 86% More Orders
How a Thoughtful Mother’s Day Email Strategy Drove 86% More Orders
Mother’s Day is both a golden opportunity and a delicate challenge for beauty brands. Messaging needs to be emotionally intelligent, yet commercially effective. In 2025, Retention-First Growth proved that you... Read more...
Email Marketing Isn’t Dead, Bad Email Marketing Is
Email Marketing Isn’t Dead, Bad Email Marketing Is
Think email marketing is dead? Think again. It’s still one of the highest ROI channels—but only if you’re doing it right. Learn how data-driven, retention-focused email campaigns can turn one-time... Read more...
BFCM is Coming: Start Your Email Prep Now for Maximum Impact
BFCM is Coming: Start Your Email Prep Now for Maximum Impact
BFCM preparation can feel like jumping over a bar that's always rising. The key to success is starting with a solid foundation. During peak periods, Klaviyo drives nearly $60 million... Read more...
Quiz Your Way to Success: How Interactive Quizzes Can Supercharge Your Brand
Quiz Your Way to Success: How Interactive Quizzes Can Supercharge Your Brand
Interactive quizzes are powerful marketing strategy that can increase revenue by +19% to +31% in just one week. 📈 1 Week: +19% to +31% revenue uplift 📈 1 Month: +21% to... Read more...
Fight Friction. Simplify Loyalty. Drive Growth
Fight Friction. Simplify Loyalty. Drive Growth
Create a sense of customer loyalty that lasts a lifetime. Loyalty programs have been around for a while, but premium loyalty goes deeper than just perks and points.  It's about... Read more...
The Secret to Slowing Churn: Are You Ready?
The Secret to Slowing Churn: Are You Ready?
Do you have the foundations in place to slow customer churn? Customer churn is the silent killer of many businesses. Despite sophisticated Shopify sites, regular email and SMS campaigns, and... Read more...
Cultivating With Care Before And After Purchase
Cultivating With Care Before And After Purchase
To maximise your customer retention efforts, you need to create exceptional buyer experiences using personalised strategies and first-party data throughout the entire shopping journey, both before and after purchase. Optimised... Read more...
Navigating the Minefield of Marketing Attribution
Navigating the Minefield of Marketing Attribution
The landscape for marketing attribution is complex, making it difficult to make smart decisions. Monthly struggles with attribution make it almost impossible to pinpoint which touchpoints deserve credit. Opinions on... Read more...