Insights

Sustainable Storytelling in Beauty: How to Avoid Greenwashing and Build Trust
Sustainable Storytelling in Beauty: How to Avoid Greenwashing and Build Trust
In the beauty world, sustainability isn't just a buzzword—it's a baseline. We chatted with Eva Lagarde, founder of RE.SOURCES, to uncover how brands can craft authentic stories that fuse eco-consciousness... Read more...
Cookie-Cutter or Retention? Understanding Email Marketing
Cookie-Cutter or Retention? Understanding Email Marketing
Email marketing is essential for businesses of all sizes, but are you leveraging it properly? There are two primary types of email marketing, and understanding the difference between them can... Read more...
Churn: The Silent Killer of Sustainable Success
Churn: The Silent Killer of Sustainable Success
Are you ready to plug the leaks in your revenue bucket and keep your growth on track? A high churn rate may not seem like a big deal when you're gaining new customers regularly.... Read more...
How To Stay Out Of The Spam Folder
How To Stay Out Of The Spam Folder
Falling into the spam folder is like yelling into a black hole—utterly pointless and immensely irritating. So, how do you make sure your emails not only land in the right... Read more...
Slash Churn, Boost Growth: The Power of Predictive Analytics
Slash Churn, Boost Growth: The Power of Predictive Analytics
Don't just chase new customers, retain the ones you have. With high acquisition costs, reducing customer churn through data-driven prediction and proactive retention is a smart strategy. Churn is a... Read more...
The Loyalty Loop: A Blueprint for Sustainable Growth
The Loyalty Loop: A Blueprint for Sustainable Growth
Loyal customers outspend new ones by 67%. These repeat purchasers represent more than consistent revenue; they are fundamental to your brand's long-term financial health. At the core of every thriving... Read more...
2024: Where Selling Isn’t Just Selling. It’s Storytelling.
2024: Where Selling Isn’t Just Selling. It’s Storytelling.
Consumers in 2024 aren't just shopping; they're looking for a connection. They want products that tell a story and add something special to their lives, not just fulfil a need.... Read more...
Accelerating Growth: Balance Me's 86.7% YoY Surge in Klaviyo-Attributed BFCM Revenue for 2023
Accelerating Growth: Balance Me's 86.7% YoY Surge in Klaviyo-Attributed BFCM Revenue for 2023
How Balance Me set a new benchmark for BFCM in 2023 by driving substantial growth, enhancing customer engagement, and increasing loyalty, all while staying true to its ethos of promoting... Read more...
Mastering Ecommerce Copywriting For Email
Mastering Ecommerce Copywriting For Email
Supercharge your email copywriting skills, from understanding your audience to crafting persuasive messages, using psychological triggers, optimising calls to action, and ensuring ethical standards in your email marketing efforts. In... Read more...
The Value of Customer Retention: And How You Can Capture It
The Value of Customer Retention: And How You Can Capture It
Brands often focus on getting new customers, but the secret to lasting growth lies in keeping the ones you already have. While high-level marketing strategies frequently target acquiring new customers,... Read more...
The Synergy of Retention and Acquisition: Mastering the Power Move for Sustainable Business Growth
The Synergy of Retention and Acquisition: Mastering the Power Move for Sustainable Business Growth
The real power move lies in mastering both customer retention and thoughtful acquisition. In 2024, one thing remains constant: the indispensable value of a robust customer retention strategy. It stands... Read more...
Converting 5 Billion Consumers into Loyal Customers
Converting 5 Billion Consumers into Loyal Customers
In a world brimming with 5 billion consumers, the challenge isn't just how to reach them—it's how to keep them. In a world brimming with 5 billion consumers, the challenge... Read more...