Insights

Crafting Impactful Email Campaigns in Klaviyo: A Retention Agency's Insider Tips
Crafting Impactful Email Campaigns in Klaviyo: A Retention Agency's Insider Tips
Anyone can create an email campaign, but not everyone can create one that stands out. Email marketing occupies a central role in any meticulously crafted retention strategy, with Klaviyo acting as the driving force,... Read more...
A Guide to Navigating Google and Yahoo's Upcoming Sender Requirements
A Guide to Navigating Google and Yahoo's Upcoming Sender Requirements
Discover the latest updates transforming email best practices into essential guidelines, especially for bulk senders. Gmail and Yahoo's latest updates are reshaping the landscape of email marketing, turning best practices... Read more...
Mastering Growth: A Deep Dive into Retention-First Growth's Tech Stack
Mastering Growth: A Deep Dive into Retention-First Growth's Tech Stack
Drive more revenue, move faster and make smarter business decisions. Retention-First Growth has forged the ultimate retention strategy to supercharge holistic growth. How do we achieve this? By harnessing a... Read more...
Owned Marketing: What It Is and What It Isn't
Owned Marketing: What It Is and What It Isn't
Build an unbreakable foundation for unstoppable growth by flipping the funnel and prioritising retention strategies. Acquiring new customers can be costly and is starting to feel like highway robbery, particularly... Read more...
Digital Growth Marketing in the Era of FemTech
Digital Growth Marketing in the Era of FemTech
FemTech isn't just a fad; it's a transformative revolution reshaping growth marketing with innovations centred around women and rooted in empathy. Bridging technology with a deep, genuine understanding of women's... Read more...
The Battle of the Bots: ChatGPT vs Google Bard
In the world of AI, the battle between chatbots has intensified with the release of Google's Bard, the new rival to Microsoft-backed ChatGPT. But which one reigns supreme? In the world of AI, the battle between chatbots has intensified with the release of Google's Bard, the new rival to Microsoft-backed ChatGPT. But which one reigns supreme?   ChatGPT uses GPT, a large language model, to produce human-like responses to various text-based inputs. In contrast, Google Bard uses LaMDA, a sophisticated language model that focuses on creativity and poetic expression to make different types... Read more...
Go With The (Email) Flow
Go With The (Email) Flow
In a world where search engines and social media platforms switch up their algorithms faster than you can say ‘strategy,’ email marketing gives you a dependable return on investment without... Read more...
GPT-4 | A Game Changer?
GPT-4 | A Game Changer?
To propel your business forward in the world of AI, you must learn to optimise the use of the GPT tool. Our in-house team, with extensive AI knowledge, experiments with... Read more...
Why Retention is the New Acquisition
Why Retention is the New Acquisition
It can be a merciless world out here in this online space. We digital marketers are all too painfully aware of how easily the metaphorical rug can be pulled out... Read more...
9 Ecommerce Trends You Need To Know About in 2022
9 Ecommerce Trends You Need To Know About in 2022
With the ecommerce space increasingly cramped, let's look at some rising trends to help brands stand out from the crowd. We've written before about the imminent difficulties privacy rules pose... Read more...
All-in at INNOCOS and the Metaverse Movement
All-in at INNOCOS and the Metaverse Movement
Our Founder Emma Powell talked at the INNOCOS Beauty Summit in Monaco earlier this month, where she had the privilege to share the sofa with Studio10 founder Grace Fodor and Digital Transformation Coach Sebastian Kraft. The three... Read more...
Cleaning Up: Why Beauty Brands Are Embracing Conscious Consumerism
Cleaning Up: Why Beauty Brands Are Embracing Conscious Consumerism
It's time to consider making conscious consumerism part of your customer retention strategy. It's been a turbulent time for beauty brands. After suffering stay-at-home-related setbacks during 2020, in 2021, the... Read more...